On July 26, we hosted the second Simply SaaS University class: Marketing Metrics 101 with Asia Matos, Founder and CEO of DemandMaven, which helps founders of early-stage startups either get their first 100 customers, or help them get to the next growth stage.

Asia joined us to help develop marketing strategies, grow, and teach best methods. Her lessons include how to market and measure the absolute best for your company, your product, and your target market.

In the Marketing Metrics 101 class, marketing reps and entrepreneurs learned more about identifying a target market through finding ideal customer profiles, personas, target audience, the absolute best customers, and profitable customers. Asia also explained the best research methods and how to make sure you are on the right track.

Check out the video recap and our photo story below. Check out the slide deck for the full presentation as well.

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