Start with a problem

A business is a solution to the problem. Your customer has something they need solved.

“The main thing is to just really understand the problem, and keep asking why, why, why doesn't that work? After that, the solution becomes very evident.”

Focus

Laser focus on the problem you’re trying to solve and don’t get distracted.

“It’s really tough to distinguish between an adjacency and a distraction.”

Culture is Key

Establish core values and use those values to drive all our decisions.

“We are forthright and transparent about our values. We want everyone to know those and know that we are super serious about it.”

“Growth is big for us. We have a risk free environment. We don't punish mistakes. If you punish failure, you get rid of innovation.”

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