Lessons learned while starting their HealthIT company:

Stephen discussed how essential customer discovery was to his journey. His understanding and reevaluation of who his service was catered towards helped his company grow and develop.
For Ali, the most important lesson he learned was to surround himself with people who believed in what he was doing and build a diverse team which was willing to speak up.
Jennifer’s lesson was to never give up. Paper mandates in 2020 created a setback for Vacmobile’s integration, but for her “the hard things are the important things”.
Danae discussed the upfront costs which are inevitable in the HealthIT industry. She also talked about the importance of clear communication to the end consumer, as understanding the necessary information is critical for well-made decisions, especially when it comes to matters of health.

Barriers each founder faced building their HealthIT company:

Starting will always be a challenge: up-front costs cannot be ignored, as it is part of the startup process.
Sales cycles within hospital systems can be a long and arduous process: understanding it is key.
Staying rooted, committed and not getting worried is important for success; bring in the experts and listen closely.
Understand the product-market fit. The first iteration of your product will check off some of the needs, but improvements should be suited to the customer.

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